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Ruby is being funded by numerous gaming entities that want to see Alabama legalize gambling and sports betting. His donor list, along with VGW, includes DraftKings, FanDuel, BetMGM, and the Poarch Band of Creek Indians.

VGW gave $20,000 to state Sen. Andrew Jones (R-District 10) and $15,000 to Senate President Pro Tempore Garlan Gudger (R-District 4). State Sens. Donnie Chesteen (R-District 29) and Will Barfoot (R-District 25), along with Republican candidate John Roberts, who is running in the second district, each received $10,000 from VGW.

Longtime gaming and lottery advocate, Sen. Greg Albritton (R-District 22), also collected a $10,000 check from the sweepstakes firm.

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Prediction markets have become more and more intertwined with sports and entertainment businesses. Polymarket has agreements with Major League Baseball and Sportsradar. Sportsradar provides data and services for more than 20 sports leagues and competitions. 

The company has also pursued partnerships outside the normal financial media. Its deals include relationships with major sports organizations and entertainment properties, signaling efforts to integrate prediction markets into mainstream content and information services. 

The conclusion of the Yahoo Finance deal comes as there is more talk about the use of prediction market data in journalism. Operators such as Polymarket and rival Kalshi have touted their markets as a way to get real-time information on how likely future events are to occur. 

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“There are valid arguments to be made in relation to raising the barriers to licensing, but this may come at a cost of diminishing competition and entrepreneurship,” he says.

In any event, successive regulatory tightening and tax increases have already created a “reasonably effective deterrent” to market entry.

There is a second complication. The relentless flow of Commission statements may eventually make enforcement less damaging rather than more.