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The Las Vegas Athletics announced a multi-year partnership with Circa Resort & Casino and Circa Sports on Thursday. The MLB franchise is set to move from Oakland ahead of the 2028 season to a new $2 billion stadium on the Las Vegas Strip.

Circa was named the club’s first Founding Partner and an Official Resort and Sportsbook of the Las Vegas Athletics and Las Vegas Athletics Ballpark.

“Derek Stevens and the Circa team have been great partners to the A’s, supporting the Club in West Sacramento during our time there, and we’re excited to build on that relationship,” said Marc Badain, president of the Athletics. “As we look toward the opening of the A’s ballpark in Las Vegas, having Circa as our first Founding Partner is an important step in bringing our vision for a uniquely Las Vegas experience to life.”

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“When we talk about localisation, we’re not talking about the language or doing a game about Machu Picchu,” he tells iGB. “We’re talking about taking the effort to understand what the history of those players is, what they’re used to.

“I always found it funny when Colombia was starting, operators were saying ‘players here do not like slots’, as if they have a different DNA. Five years later, they would say, ‘well, they do like slots, but simple slots’. And five years later, they were playing all the usual [slots]. It’s not that they didn’t like slots.

“If someone takes the time to understand what they’re used to playing, what they like, what their history is and take that into consideration, then you can bridge that gap. If operators take that time to understand where players are at, it does make a difference.”