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About Dead Men Walking
Manchester United vs. Real Sociedad (Agg 4-0) (8pm GMT kick-off)
AC Milan vs. Red Star Belgrade (Agg 2-2) (8pm GMT kick-off)
PSV Eindhoven vs. Olympiakos (Agg 2-4) (8pm GMT kick-off)
What is Dead Men Walking?
In an April interview with iGB, Sher reflected on the challenges of regulatory uncertainty in Mexico
“Right now we are working based on a framework of laws which you cannot even call regulation, from 1947,” Sher said. “So it’s very hard to work long-term and to give long-term commitments. While the future is unclear in terms of regulation, we saw what happened in other countries in LatAm when they changed the regulation every other month.
“In Mexico, I think we are stable, we know how to deal with this market. Of course, we will be very happy if in the future, a proper regulatory framework will be introduced and not the way that we are working right now.”
How to play Dead Men Walking
“Peru is our legacy. It’s one of our four markets here, so it plays a pivotal role in our ways of operating. Of course, we put a lot of focus into making Peru the market where we put attention and we are really careful about developing in terms of product, and also operationally.”
Like Betsson, Stake is trying to combine its global scale with a deep understanding of local markets in LatAm. It now holds local LatAm licences in Colombia, Brazil, Peru and Mexico, as well as the Province of Buenos Aires in Argentina.
Having received its licence in Peru in August 2024, Escobar argues Stake’s global scale delivers an advantage only when it is paired with a deep understanding of the Peruvian market and its players.
