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Potentially boding well for the Macquarie forecast are at least two factors. First, there are signs of turnover increases across a variety of yes/no exchanges. Second, volume surged to start September with those spikes arriving even before the NFL season kicked off.
As Macquarie analyst Chad Beynon points out, prediction markets generated $4.3 billion in taker volume during the first week of September without any help from the NFL, building on momentum from the 2026 World Cup. However, the NFL’s impact was immediate, with taker volume hitting a daily record during Week 1 of the campaign.
With all that in mind, it’s not surprising that Macquarie expects sports event contracts will drive approximately 80% of taker volume this year, but Beynon sees other categories growing over the long term.
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With it being Thomas Tuchel’s first taste of the bizarrely feisty fixture – before the turn of the Millennium, there was little to suggest this would develop into any kind of fierce rivalry – this is sure to be a decent game.
Tuchel’s Chelsea have a new-found belief and that has been married with a strong defence in recent games. The issue has been goals, with a distinct lack of them so far, although that might change at the weekend. United have looked good going forward this season – no team has scored more than the Red Devils in domestic fixtures – but at the back they look almost inept at times. Newcastle opened them up on several occasions and while Chelsea aren’t the league’s great entertainers, we can see them causing United a deal of problems. For that reason, we’d go with the over 3.5 goals price.
Our tip: Over 3.5 goals (23/10)
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Vicki Scott, the DIA’s director of gambling, said the investigation had delivered significant results, while stressing that work to improve compliance and ensure communities received their share of gambling proceeds would continue.
“Most operators have worked constructively with us to address historical issues and improve their practices,” Scott said.
“While we’ve made substantial progress, our work is not finished. We’ll continue working with operators to recover funding for communities, improve compliance and maintain public confidence in the integrity of class 4 gambling.”