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The event is positioned as knowledge-sharing infrastructure for the industry rather than a SOFTSWISS sales platform. With SOFTSWISS positioned as host rather than presenter, the focus stays on where senior technologists think the industry should be putting its investment and attention over the next six to twelve months.
Dunn pointed out that ICE saw the same demand last year, with the Innovator Challenge alongside Microsoft and keynotes from the likes of AWS and Huawei.
This year, the team is responding with a new initiative, Hall 7. The launch of Hall 7 represents a stronger platform to drive the next phase of iGaming innovation.
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That is because trading on prediction markets is illegal down under, according to the Australian Securities and Investment Commission, the nation’s regulator on financial services. Last month, in perhaps the ASIC’s strongest warnings yet against the asset class, the commission reiterated that prediction markets are not licensed as financial markets to operate in Australia. Through the guidance, the regulator urged consumers to exercise caution before partaking in certain investments on offshore platforms which have not obtained licensing nationwide.
The advisory could be music to the ears of NFL Commissioner Roger Goodell, whose league has pushed a federal derivatives regulator in the US to enact more rigorous standards to help protect the integrity of professional sports. Ahead of the matchup, Goodell spoke with CNBC from Melbourne.
“We think there needs to be stronger regulations into the predictive markets,” he said. “We want to see that to protect the integrity of our game – we want to make sure we are protecting the consumers that are on those platforms.”
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Blueprint Gaming has added Triple Power Cash Strike to its Cash Strike series. The release matters less as a standalone game than as another bet on one of the studio’s most commercially reliable franchises. With several titles from the Cash Strike family regularly ranking among the supplier’s top 10 revenue-generating markets, the 5×3, 12,500x max win game looks set to build on the momentum the series has already established across regulated territories worldwide.
The title went live on September 10, 2026. Rather than reinventing its engine, Blueprint is reusing a mechanic that has already worked. That signals a strategy built on iteration, not experimentation.
The central hook is the return of the pots mechanic, tied here to multi-colored fireballs. The feature first appeared in Triple Action Cash Strike, where it earned its place off the back of that title’s success.
