Pyramid Piggies

What is Pyramid Piggies?

Casino operators looking for the next generation of players face an unusual problem. Their prospective customers have grown up in a digital world built around simplicity, speed and instant gratification, yet much of the betting and gaming experience still speaks a very different language.

Sports betting can confront the newcomer with unfamiliar odds, markets and terminology, while the event itself may take minutes or hours to produce a result. Traditional casino games, meanwhile, can feel far removed from the endless stream of short-form, constantly changing content that dominates TikTok, Instagram Reels and other social platforms.

It was an encounter with that disconnect during the 2022 FIFA World Cup that ultimately set entrepreneur George Yashin on the path to founding Swipe Games.

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He added: “I hope this agreement does not remain a mere event but leads to the implementation of practical policies.”

Korea joins many other markets, including Ireland, which in July initiated a national campaign aimed at helping parents and guardians recognise and respond to underage gambling. The campaign will be disseminated through video-on-demand services, radio, digital audio networks and social media platforms.

Kathryn covers bitesize breaking news with a primary focus on EMEA and US legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan – long before Hollywood came calling.

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The report assesses black market activity across 28 European jurisdictions, including the UK, Netherlands and Germany. According to estimates across a mature black market ecosystem, 25 operators account for approximately 64% of relevant black market traffic.

Thanks to the “rapid growth of crypto currencies” and globally recognisable branding through marketing and sponsorships, this handful of operators are generating the majority of illegal gambling traffic across Europe.

The report also cites brands targeting a specifically banned vertical or product within a jurisdiction as driving black market activity. While markets across Europe have many examples, one such flagged in the report is that iGaming remains illegal for licensed operators in France.